We Bring Focus to Your Brand
A well-designed ecommerce strategy has the ability to provide incredible reach to your target audience and concurrently impact your business in multiple channels of distribution. We collaborate with your team to create a strategy specific to your brand, then execute it on your behalf.
We identify the internet retailers best suited to your brand and then tailor individual strategies to each retailer’s market focus. Our proactive channel management strategy ensures that your brand's online presence has integrity and is constantly visible throughout the year.
We build out your brand presence on each site as if you had built it yourself. Our merchandising team audits and verifies that all products are current, accurate and thoughtfully presented. We expedite new product uploads by populating each retailer’s internal data template. At the brand, category, and product level your brand will be displayed in a way that resonates with the intended audience.
Our creative team writes engaging content. Brand stories, product copy, blogs, and educational pieces, all designed to convey what’s most compelling about your brand. The content is unique to each internet retailer and to their target audiences. This optimizes the SEO value of your message across multiple platforms and provides you with more creative control in building a consistent brand story.
We design and execute marketing campaigns that generate brand awareness and drive your online business. We create alignment between your annual marketing objectives and the marketing calendar of each internet retailer. Themed events, product exclusives, educational features, and social media outreach, all strategically timed to prevent overlap in the ecommerce space while ensuring maximum brand exposure.
Amazon captures 50% of total online purchases in the U.S., and 80% of consumers research products on Amazon before buying anywhere else. In the home furnishings category specifically, Amazon is experiencing dramatic growth, and as a result it is critical to have a comprehensive and effective strategy to capitalize on the opportunity in this complex marketplace. We exercise a unique multi-channel approach, including expertise in Vendor and Seller Central, in combination with leveraging partnerships with key distributors. We will maximize your revenue and profit, while minimizing disruption to your other channels of distribution
Internet retailers continue to invest heavily in their B2B business. We create and provide trade related content, marketing campaigns and training programs specific to your brand. This engagement expands brand awareness, educates sales teams, and advances opportunities to target and sell to the A&D community online.
We have a proven methodology to convert your excess and obsolete inventory back into working capital.