The Changing Ecommerce Landscape

The relevant players in the home furnishings space online have shifted dramatically over the last 10 years. It started with a focus on convenience, depth of product offering, and optimization of customer search, but in the blink of an eye — or, perhaps more aptly, within a two-day shipping period — big retail names have capitalized on their own brand recognition to harness the power of ecommerce.

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Josh Walter
Making Your Picture Worth a Thousand Words

Let’s cut to the chase: Looks matter, especially when it comes to your ecommerce strategy. And if you’re operating in the home furnishings space, strong imagery is absolutely vital.

Research shows that when brands incorporate robust imagery into their marketing collateral used for their ecommerce efforts, they experience a significant lift in sales.

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Josh Walter
The Amazon Effect of Two-Day Delivery

Amazon Prime’s appeal is no secret: free two-day shipping. And its charm has driven a new norm. Forty percent of all online shoppers, and nearly half of millennials expect free two-day delivery.

Two-day delivery is not easy and to remain competitive, companies in all industries have to rethink their supply chain – even in the home furnishings space. Once, waiting a few weeks for a product to arrive was completely acceptable. But now, consumers expect more and retailers are finding a way to make it work.

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Julie Eby