The Amazon Effect of Two-Day Delivery

Amazon Prime’s appeal is no secret: free two-day shipping. And its charm has driven a new norm. Forty percent of all online shoppers, and nearly half of millennials expect free two-day delivery.

Two-day delivery is not easy and to remain competitive, companies in all industries have to rethink their supply chain – even in the home furnishings space. Once, waiting a few weeks for a product to arrive was completely acceptable. But now, consumers expect more and retailers are finding a way to make it work.

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Julie Eby