In the third and final part, of our three-part series, we’ll take a deep dive into crafting your marketing calendar in partnership with your ecommerce partners to maximize exposure and business across the channel.Read More
One of our most important roles is working with manufacturers to identify the right internet retailers for their brands. There’s an art to this selection, and in our experience, less is actually more when it comes to the number of internet retailers you’re partnered with. It’s critical to work with those who not only have the ability to drive volume, but are also an appropriate fit for your brand, where there’s alignment with your target audience.Read More
The relevant players in the home furnishings space online have shifted dramatically over the last 10 years. It started with a focus on convenience, depth of product offering, and optimization of customer search, but in the blink of an eye — or, perhaps more aptly, within a two-day shipping period — big retail names have capitalized on their own brand recognition to harness the power of ecommerce.Read More
In Part Two, of our three-part series, we’ll take a closer look at establishing ongoing processes that will allow your online partners to best represent you to your intended audience.Read More
Let’s cut to the chase: Looks matter, especially when it comes to your ecommerce strategy. And if you’re operating in the home furnishings space, strong imagery is absolutely vital.
Research shows that when brands incorporate robust imagery into their marketing collateral used for their ecommerce efforts, they experience a significant lift in sales.Read More
In this three-part series, we’ll lay out the key components of creating a thoughtful ecommerce strategy to ensure that you’re set up for success: program, process and promotion.
In part one, we’ll examine the fundamentals of setting up an ecommerce program: pricing policy, online partner selection, and online assortment.Read More
Amazon Prime’s appeal is no secret: free two-day shipping. And its charm has driven a new norm. Forty percent of all online shoppers, and nearly half of millennials expect free two-day delivery.
Two-day delivery is not easy and to remain competitive, companies in all industries have to rethink their supply chain – even in the home furnishings space. Once, waiting a few weeks for a product to arrive was completely acceptable. But now, consumers expect more and retailers are finding a way to make it work.Read More
It’s an exciting time to be in ecommerce.
This past holiday season alone, U.S. shoppers were estimated to spend $119.99 billion with online retailers, a 15.5% increase over the same period in 2017. What’s more, ecommerce is expected to become the largest retail channel in the world by 2021.Read More